MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion and marketing professionals at every major media organisation in broadcast media, has announced the 12th edition of its annual conference, PromaxBDA India 2015.

This year’s conference will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space. Some of the key speakers and trainers include David Shing - Digital Prophet - AOL, Nicole Velik - Director/Founder - Ideas Bodega, Linda Button - Brand Personality Expert - Tooth+Nail, Rob Middleton - VP, Network Presentation Content Group - ASTRO, Liz Dunning - Co-founder - Dunning Penney Jones, Amanda Herbert - Marketing & Communications Director - Discovery Networks Asia Pacific and Glenn Urquhart - Group Creative Director - The LifeStyle Channel, Foxtel Networks Australia.

This year PromaxBDA India has introduced a brand new conference format, where they will be holding PromaxBDA Boot Camps and PromaxBDA Masterclass Conference. The inaugural PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation while the Masterclass Conference is tailored to create a local and global overlook for senior-level producers, executives, leaders and decision makers. The Masterclass Conference will be opened with a keynote address by the renowned David Shing - Digital Prophet - AOL.

Along with this, PromaxBDA India has also introduced two new categories in its current bouquet of 41 award categories. The new categories are BEST DRAMA PROMO NOT IN HINDI OR ENGLISH and BEST ENTERTAINMENT PROMO NOT IN HINDI OR ENGLISH in the Regional Categories 2015.

Commenting on this year’s conference and the new additions, Rajika Mittra, Country Head (India), PromaxBDA said, “We are glad to announce the 12th PromaxBDA India Conference 2015. With media and entertainment industry evolving at an enormous speed and digital space dominating as a medium, this year we have introduced a fresher format, which aims at emphasizing on the importance of the digital medium. We have received encouraging response to the earlier summits and I am sure that this year too we will have an exciting time with everyone.”

Invited this year again to grace the PromaxBDA India 2015’s Conference Chair position is Raj Nayak, CEO, Colors. He shared, “For colleagues who have attended the previous editions of the PromaxBDA India Conference, we look forward to having you back with us. Get ready to be inspired by the unexpected and the eye-opening. Those new to this conference will find that the television industry goes beyond traditionally set boundaries. The future of television is speeding ahead and a multi-discipline outfit might be the way forward.”