MUMBAI: At the half time mark of each NBA Finals game, ABC Sports in the US will present McDonald's Halftime Music Hi

Conditional Access System (CAS) is definitely changing the name of the game for the national broadcaster

MUMBAI: Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television comm

ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola

MUMBAI: The network has always been Zee TV's strength when it begins on-air promotions.