MUMBAI: With the World Cup 2003 just days away, the frenzy in the advertising world is scaling new heights.

MUMBAI: Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television comm

ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola

MUMBAI: The network has always been Zee TV's strength when it begins on-air promotions.

It's been just under ten days since RK Swamy (80), chairman of RK Swamy BBDO Advertising passed away peacefu