Wipro Consumer Care and Lighting today launched the Wipro Softouch Anti Germ Fabric Conditioner with 99% anti germ formula. A first-of-its-kind in the fabric conditioner category, Wipro Softouch Anti Germ Fabric conditioner is packed with a unique formulation that helps in removing germs, hygienically sanitizing the clothes, ensuring they are 99% germ free, while leaving a fresh, long lasting fragrance on clothes.

Mr. S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting while talking about the product said, “Awareness about washing hands is all around us, however it is critical for consumers to be aware about complete disinfection of clothes too. With the ever-evolving global pandemic, hygiene becomes paramount. Being nimble to the demand, Wipro Consumer Care and Lighting launched Softouch Anti Germ Fabric Conditioner as a disruptive solution to address the need for providing 99% germ protection. With a shift towards hygiene in every aspect of life, Softouch Anti Germ Fabric Conditioner offers a unique proposition of keeping your clothes clean, sanitized and smelling fragrant all day long.”

As was with the other products in the Wipro Softouch range, using the fabric conditioner requires 3 simple steps – Pour ½ cap of Wipro Softouch Anti Germ Fabric Conditioner in a bucket of water and stir gently, soak the washed clothes for 5 to 10 mins and squeeze gently, put the clothes out to dry. Wipro Softouch is suitable for both bucket wash as well as machine washed clothes and can be used for both front load and top load washing machines.

The product is available in 200ml and 400ml SKU priced at INR 56 and 120 respectively. Wipro Softouch Anti Germ Fabric Conditioner is available across outlets in Wipro’s core markets of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and can also be found in key e-commerce websites.