MUMBAI: In yet another initiative to contribute to the rapidly growing digital marketing industry, White Rivers Media launched its brand new certified marketing training and education programme called the WRM ALPS (White Rivers Media's Accelerated Learning Programmes). This is a positive step towards the agency’s commitment towards the personal and professional growth of its team and beyond. With modules ranging from soft skills to specialised advertising and mar-tech innovations, WRM ALPS delivers a comprehensive learning experience similar to prevalent academic courses, with one critical difference.

‘When it comes to diploma or degree courses in digital advertising, the material and education tends to become outdated within the year. To combat that, the WRM ALPS are designed for real-time relevance. Which means, the case studies used for a particular module in the initial sessions will not be used for the same module in the next set of sessions, as there will be newer, more relevant material by then. This is what we call our process of 'learn, unlearn, relearn'," said Shrenik Gandhi, CEO & Co-Founder, White Rivers Media.

The company in the recent past has also published 2 free eBooks for the Marketing Ecosystem, globally. The first one was a 'handbook on Hashtags and best case practices’ and the second one featured '365 ways in which digital changed in 365 days of 2018'.

In a field as dynamic as digital advertising, tying down formal education into a consolidated learning structure would seem difficult. However, by combining the training expertise of educational veterans with the relevance of real-time marketing affairs, White Rivers Media have founded an exciting new training method with their Accelerated Learning Programmes.