MUMBAI: VivaKi Partnerships Unit (VPU) has bagged the media duties of Lovely Professional University, following a multi agency pitch.

The mandate will include print in the first go, followed by digital media and television.

Lovely Professional University deputy director Aman Mittal said, "VivaKi Partnerships Unit understood our business and the sector thoroughly. They also have some of the best practices in offline as well as online media strategy and thus, suited our needs the best. We are sure that this alliance will help us achieve our brand objectives".

Vivaki Exchange and VPU CEO Mona Jain said, "Education category is on a growth path especially in the emerging markets in India. With the perspective of VPU focussing on emerging markets, and working with Lovely Professional University, the largest university in this sector is surely going to be an exciting journey."

VPU COO Tarun Nigam added, "We are excited and thrilled to handle Lovely Professional University. Our combination of insight led media planning coupled with scale and skill in media buying will help LPU in accelerating their visibility with increased accountability."