MUMBAI: Turner Broadcasting System Asia Pacific has announced the appointment of Glenn Bartlett as creative director, to lead the company‘s on-air and off-air creative direction.

Based in Hong Kong and reporting to Lucien Harrington, VP of Branding and Communications, Glenn is responsible for managing the creative strategy for Turner‘s entertainment portfolio including Cartoon Network, Pogo, Boomerang, truTV and Turner Classic Movies, while supporting the development of key kids‘ franchises such as Ben 10 and The Amazing World of Gumball.

"Glenn is a creative leader in its broadest sense who will inspire those he works with and take the creative execution associated with our brands to the next level", said Harrington. "Brands no longer live on a single platform and Glenn‘s agency and digital experience will ensure that we continue to over deliver on consumers‘ high expectations of how they can engage with our brands."

Prior to joining TBSAP, Glenn was the senior/executive creative director at I&S BBDO/Proximity in Tokyo for four years and earlier in Shanghai for two years. There he built the creative team from the ground up, turning it into a world-class, award-winning agency in no time.

A native Canadian, Glenn started his career in Toronto, where he spent years working his way up through various creative roles including creative director at Modem Media, from where he transferred to Asia.