MUMBAI: Salman Khan has returned as brand ambassador to promote Coca-Cola‘s soft drink brand Thumps Up in India.

The Bollywood actor had endorsed the brand for a while prior to 2003.

The beverage major has also signed an agreement with ‘Being Human‘, the Salman Khan Foundation, to jointly promote, conceive and execute charitable and social activities.

Coca-Cola India and South West Asia president and CEO Atul Singh said, "Salman‘s appeal cuts across age groups and socio economic strata, just like Thums Up. The brand‘s core values of masculinity, adventure, thrill and excitement will further be amplified by Salman‘s association and will help us take the brand to the next level."

As an ambassador, Khan will be associated with consumer activation and marketing programmes for the brand. He will also be working with the company to promote Career Development Centres, school education and other programmes jointly conceived by the two parties.

Khan said, "I look forward to this partnership with Thums Up, a soft drink that I have grown up with. I am also excited at the association between Being Human and Coca-Cola India, where the two organisations will work together on community welfare projects."