MUMBAI: The Indian Premier League franchise Kings XI Punjab has awarded its creative duties to Saints and Warriors.

The incumbent agency on the account is Fisheye Communication.

Kings XI Punjab chief operating officer Colonel Arvinder Singh said, "There was no pitch. The agency called and requested a chance to present their understanding of our business. We were impressed by the creative expressions they brought to the table."

The marketing strategy will be decided in the days to come. The media mix for this season will include digital and social media to a great extent along with TV, print, radio, outdoor and on-ground activation.

Saints and Warriors senior vice-president and branch head Mumbai Sartaj Jaffri said, "We like working with brands that are willing to do clutter-breaking work."

The agency‘s Mumbai branch has won accounts like Fiat Motors, Big FM‘s new positioning and Wagh Bakri‘s Mili over the past year.

Saints & Warriors group head, creative Kshitij Salve said, "We plan to design a campaign that will be a celebration of T20’s spirit of fun and entertainment."