Mumbai: Rediffusion-Y&R has announced that the agency‘s ex-creative people Kamlesh Pandey and Bugs Bhargava Krishna will be working closely with the agency‘s creative leadership team as creative counsels in an advisory role.
Krishna will work closely with Rediffusion-Y&R president India and Sri Lanka D Rajappa as creative advisor.
Pandey will also work closely with Rajappa and the creative leadership team in the agency as a creative consultant.
Rajappa said, "Bugs and Kamlesh are exceptionally creative professionals and the young talent at Rediffusion will benefit greatly from this engagement. Through their wide-ranging experiences and exposure across films, television, theater and advertising, they have developed a flair for identifying great ideas and creating timeless works of communication, because they deeply understand the pulse of the Indian consumer."
Krishna said, "Rediffusion is undergoing a breathtaking transformation with lots of exciting things happening in there, and I am happy to be part of this great agency that has created some of the most iconic brands in this country."
"Rediffusion is more like a family to me. Which is why even after I left Rediffusion, I continued to maintain a close relationship with the agency. This is a personal involvement for me, not just a professional commitment, unlike what other consultants do," Pandey added.
Pandey, a mass media veteran, has over 30 years of diverse experience in advertising, television, and films. He has written more than 45 Bollywood films till date, including Chaalbaaz, Tezaab, Rang De Basanti, and Delhi-6.
Krishna had worked on campaigns such as the Give Me Red campaign for Eveready Batteries; Thums Up‘s Taste the Thunder; Kingfisher‘s King of Good Times; Kerala Tourism‘s God‘s Own Country; and India Tourism‘s Discover India Discover Yourself in his earlier stint with Rediffusion-Y&R.
After Rediffusion, Krishna moved on to work with JWT and then finally with Saatchi & Saatchi as their national creative director. Then he shifted his focus to films, television, and theatre. He has played different roles in movies like Taare Zameen Par, Kaminey, Dum Maro Dum, and Delhi Belly.
