Mumbai: Parle Products, a manufacturer of biscuits and confectionery, has extended its partnership with the Celebrity Cricket League (CCL) for its upcoming tenth season. For about seven seasons, Parle and CCL have built a relationship on shared values of passion, talent, and innovation. Together, Parle and CCL have elevated the cricketing experience for fans nationwide, blending the excitement of cricket with the joy of indulging in Parle’s delicious offerings.
This marks a significant milestone in sports and brand collaboration, showcasing the mutual commitment to excellence and entertainment. As the co-presenting sponsor, Parle, through its brand Parle 20-20 has planned an initiative called Parle 12th Man, where Parle 20-20 customers will get a unique and lifetime opportunity to be a part of their favourite CCL teams across India. To activate this, Parle has printed around 15 crore biscuit packets carrying iconic actor-player images from CCL.
Commenting on the same, Parle Products vice president Mayank Shah said, “We are thrilled to continue our partnership with the Celebrity Cricket League for its 10th season. Our collaboration brings together the love for cricket and the joy of indulging in Parle products. This edition we are celebrating the passionate supporters of the game with our 12th Man campaign and print around 15 Crore specially branded packs with CCL Player images. We reaffirm our commitment to enhancing the spectator experience for fans worldwide.”
Speaking on the continued partnership, Celebrity Cricket League founder Vishnu Vardhan Induri said, “We are happy to have Parle as the co-presenting sponsor for the tenth season of CCL. Parle has been a committed partner for CCL over the seven seasons sharing our passion towards talent and the spirit of cricket. With their continued support, CCL is scaling and we are looking forward to our biggest season this year.”
CCL kicked off the tenth season with a spectacular show in Dubai, on 2 February 2024, right in the heart of the global metropolis, projecting this season’s promo on the magnificent Burj Khalifa. It is the only sports league in India that brings 200+ actors from 8 different languages together. The grandiose league starts on February 23 in Sharjah, continuing for another three weekends in India with 20 action-packed and entertaining matches that appeal to a wide audience cohort beyond cricket fans. The adrenaline-pumping tournament will be live-streamed on Sony Sports Ten 5 and Jio Cinema along with multiple regional channels.
