Orris Infrastructure awards creative duties to Yang Communication

Orris Infrastructure awards creative duties to Yang Communication

Percept/H

MUMBAI: Starting the year on a winning note, Yang Communication, the agency from the house of Saints and Warriors, has bagged the creative duties of Orris Infrastructure following a multi-agency pitch.

The incumbent agency on the account is Percept/H.

The size of the business is estimated to be Rs 150 million.

Yang managing partner Sanjay Sharma said, "Orris has been very aggressive in the hospitality sector and wants to expand its presence in other infrastructure areas. This will be a very challenging assignment for us."

Anil Verma, managing partner Yang remarks, "This will be a creative lead business since communication in this sector looks similar. The client liked the breakthrough work that we presented during the pitch."

Recently, the agency has won the creative duties of the life insurance brand DLF Pramerica, a joint venture between DLF and Prudential International Insurance Holdings Ltd (PIIH), a fully-owned subsidiary of Prudential Financial Inc.

Orris Infrastructure was founded by Vijay Gupta in 2008 and has expanded its services from being a real estate player to other sectors such as energy, hospitality, golf and education.