Mumbai: Global technology brand OnePlus has announced a retail partnership with Croma for its range of OnePlus smart TVs which are now available for purchase across select Croma stores and on croma.com.

The extended partnership with Croma will enable OnePlus to further expand its offline reach and make its smart TVs more accessible to customers.

The OnePlus Smart TVs are currently available for purchase at select Croma stores across Bangalore, Mumbai, Pune, Hyderabad, and New Delhi NCR, and will soon be accessible across all Croma stores in India in the coming months, it announced on Friday. As part of this extended partnership, all the OnePlus TVs will be available at Croma stores and croma.com including the latest OnePlus TV U1S.

"The OnePlus TV U1S features a best-in-class 4K cinematic display, immersive audio experience, offers a seamlessly connected ecosystem, and is available in 50inch, 55inch, and 65inch variants," said a senior spokesperson from OnePlus. "We have been consistently working towards expanding our offline presence, and our strategic partnership with Croma will further enhance our retail footprint in India and enable accessibility for our community."

As part of its ongoing retail partnership, consumers can also purchase smartphones, audio, and wearable products by OnePlus at Croma. “This OnePlus TV is going to make for a great new addition to the existing range of OnePlus portfolio which includes Smartphones & it’s accessories, Truly Wireless Earbuds and Smartwatches,” said Chroma spokesperson