MUMBAI: Edging out incumbent Carat Media, OMD has won the global media account of Tourism Australia for three years.

In addition to Carat, that worked on the business for the last six years, OMD competed with other agencies like WPP’s MediaCom and Publicis Groupe’s ZenithOptimedia.

OMD has already begun work since 1 July.

After the three-year conytact, OMD will have an option to extend it for two additional 12-month periods.

Australia recently launched the 2020 Tourism Industry Potential, an initiative aimed at increasing tourism.