MUMBAI: The West Indies cricket team‘s tour of India consisting of three Tests and five One Day Internationals begins from 6 November 2011 on Neo Cricket. The series is just after India‘s successful whitewash of the English team.
Moreover the series sees big names returning after a layoff due to injury like Sachin Tendulkar, Virendra Sehwag and Yuvraj Singh. In addition the biggest attraction of the series will be the high possibility of Tendulkar scoring his 100th century in the international cricket.
Keeping all this in mind, Neo Cricket, the official broadcaster has launched a 360-degree marketing campaign with the positioning ‘Return of the Big Guns‘. The budget is around Rs 40 million and will focus on print, television and digital platforms. The focus of the campaign is that some of the big names who have not been seen for a while will be back in action.
Neo Sports Broadcast COO Prasana Krishnan said, "The Indian team is on a victorious spree and there is a positive rub off on the India West Indies series with all the big stars returning. The series could mark several milestones including the biggest cricketing record - Sachin‘s 100th hundred. It has been proven time and again that there is no substitute to live India cricket when the team is showcasing a spectacular performance."
