Mumbai: Online fashion retailer Myntra has announced the appointment of Nandita Sinha as chief executive officer, effective 1 January 2022. Sinha will join Myntra from group company Flipkart, where, as vice president of customer growth and marketing, she is currently leading the overall charter for marketing.

As a seasoned leader in the consumer internet space, Sinha has deep expertise in leading businesses and driving tech-pivoted growth and innovation. During her nearly eight-year stint at Flipkart, she has worked across multiple roles and categories, including beauty & personal care, books and general merchandise, home and furniture and has built a strong organisation, grooming several future leaders with her exemplary people skills, said the company in a statement.

“Myntra is integral to the group as an organisation that leads the charter on fashion, beauty and lifestyle, solving the dynamic needs of the modern fashion-conscious consumer," said Flipkart Group CEO Kalyan Krishnamurthy. "As the forerunner of several innovations and unique consumer experiences, our aspirations continue to grow for Myntra as a separate company. I am certain that with her strong background in driving businesses and an acute focus on customer-centricity, Nandita (Sinha) will be instrumental in defining the next phase of Myntra’s evolution as its CEO.”

Sinha joined Flipkart in August 2013 after stints in Hindustan Unilever Ltd and Britannia Industries Ltd. Before joining Flipkart, she was the co-founder at MyBabyCart.com. She holds an MBA in marketing and strategy from FMS Delhi and is a BTech Graduate from IIT BHU.
"I am very excited about my new role and look forward to the opportunity of driving Myntra’s vision of democratising fashion further while working with a very talented team at Myntra," said Sinha on her new role.