MUMBAI: Paint company, AkzoNobel has assigned the creative mandate of Dulux Paints to McCann Erickson.
For Dulux, globally, AkzoNobel has aligned with Bartle Bogle Hegarty, following the paint brand‘s split with Euro RSCG London earlier this year. The global ad size is estimated to be ?60 million.
In India before BBH, BBDO was handling the account since 2009.
The media planning/buying account lies with Maxus India.
