Mumbai: In a unique collaboration, Mahindra Lifespaces Developers Ltd (MLDL), the real estate and infrastructure development arm of the Mahindra Group, has joined hands with KidZania Mumbai to empower children as architects of a sustainable future. This innovative partnership combines Mahindra Lifespaces' commitment to ‘crafting life’ with KidZania's immersive edutainment experience. The upcoming experiences, situated within KidZania Mumbai, will offer children an engaging and interactive environment to learn about sustainability through play and exploration.
This initiative further aligns with Mahindra Lifespaces' flagship CSR program, the ‘Green Army’ which educates and inspires school children to adopt a sustainable lifestyle. With an aim to ‘Create One Million Caring Citizens’, Mahindra Lifespaces has achieved a significant milestone of reaching over 472 schools, 77,000 children, and three lakh citizens across major cities of Mumbai, MMR, Pune, Nagpur, Chennai, Delhi, Ahmedabad, Bengaluru.
Mahindra Lifespaces’ ‘experiences’ offer an exciting platform for children to unleash their creativity and learn about sustainable development. With three distinct experiences, the sustainable design studio, green power zone, and construction zone, children will be able to learn about sustainable practices and their benefits through hands-on experiences. In the cutting-edge sustainable design studio, children will learn about benefits of sustainability as they design and create their own sustainable development. The green power zone will educate children about renewable energy, and construction zone is where younger children can build their own homes using imitation bricks and cement. There’s also a realistic working crane to transport construction materials to higher floors.
On completion, children will receive a certification of ‘Green Army Architect’. They can create a development and experience being an architect of the future and design a residential project from scratch by placing the towers aligned to the sun and wind path, using the building material of their choice, and placing the project amenities.
Mahindra Lifespaces Developers Ltd chief marketing officer Viral Oza said, "We are excited to announce this unique partnership with KidZania, as we pave the way for children to learn about and experience the fascinating world of real estate and sustainable architecture. With the launch of ‘Experiences’, we aim to instil in the young minds the values of environmental responsibility. Guided by our unwavering commitment to sustainable development, we aim to ignite the minds of children, enabling them to envision a greener and more sustainable future. We believe that by harnessing the energy, awareness and resolve of the next generation, we can create a lasting impact, and build a world where they are more aware about sustainable solutions."
KidZania India chief marketing officer Rahul Dhamdhere said, “KidZania is thrilled to announce a momentous milestone as we collaborate with Mahindra Lifespaces to ignite the passion for sustainability in young minds. This partnership seamlessly blends KidZania's experiential learning approach with Mahindra Lifespaces' unwavering commitment to creating sustainable living spaces. Together, we are dedicated to nurturing a generation of young leaders and influencers who will play a vital role in shaping a greener future for our planet. We eagerly look forward to embarking on this innovative journey and witnessing the positive impact it will have on children's understanding of sustainable living.”
During a grand launch event at KidZania Mumbai, the partnership was officially announced, and both the brand leaders addressed children and their parents. The event included a spectacular parade, and which concluded with the unveiling of the Mahindra Lifespaces Experiences, adding to the excitement of the occasion.
