MUMBAI: Havas‘ media marketing agency MPG has appointed Lori Hiltz as the chief executive officer of its North American operations. She will also lead Havas Media North America as CEO.
Earlier Hiltz headed the MPG Chicago office as EVP, managing director.
In her new role, she will oversee all the offices of MPG and Havas Media in North America. Hiltz will be based in New York and will report to the MPG global CEO Maria Luisa Francoli Plaza who has served as interim CEO of MPG and Havas Media in North America, in addition to her global role, since 2010.
Hiltz holds expertise in media, creative and integrated marketing platforms.
Francoli Plaza said, "Lori not only has a deep understanding of media and a proven track record for helping to grow clients‘ businesses, she also truly cares about her employees and inspires them with her enthusiasm, sense of humor and commitment to making MPG the best place it can be. I can‘t think of a better person to lead our agency."
Hiltz said, "I am excited about this opportunity to work with more of the MPG and Havas Media teams. And it is an exciting time to be here. We are growing and becoming recognized more and more for our innovation and creativity. We are a very smart, imaginative and dedicated group and I am continuously impressed by the work our people do. Client service is our top priority but I am equally committed to making Havas Media a place where people want to spend their time at work."
In Chicago MPG has been working closely with its sister company, Euro RSCG, in strengthening and growing its combined client roster. The combined talents of the creative agency with the thought process of the leading media agency will create the synergies required to win new businesses.
Euro RSCG NA CEO Ron Bess, "Lori has been an amazing partner for our Chicago agency. She leads from the front with energy and passion for the business. And she shares her media insights to assist in the creative process from the first meeting to the last."
Hiltz joined MPG from Omnicom‘s PHD Detroit, where she managed all media duties and client service for the Chrysler Brands through one of the most turbulent chapters of that company‘s history.
