MUMBAI: Lowe Lintas & Partners‘ healthcare solutions agency LinHealth Communications will now operate in strategic partnership with ICC Lowe and has been rechristened ICC Lowe LinHealth, in India. ICC Lowe encompasses 13 agencies around the world and has a global presence within the IPG network of healthcare agencies.

ICC Lowe is a global healthcare communications organisation with multiple full-service offices in the US, Europe, and the Asia Pacific region and offers solutions to healthcare marketers such as Vertex, Biogen Idec, Astra Zeneca, GlaxoSmithKline, Sanofi-Aventis and Gilead.

ICC Lowe integrates specialiced services in advertising/promotion, medical education, strategic planning, branding, digital solutions, mobile, sales training and consumer health marketing to build world-class brands and create positive outcomes that can transform the lives of healthcare consumers.

LinHealth president Dr Mehul Shukla said, "The aim is to bring into India all the latest and the most relevant technology and services in the healthcare communications space. And also to share with our global network, the skills and various Marcom models that have been developed, tested and perfected by LinHealth, here, in India."

ICC Lowe president Paul O‘Neill said, "The addition of LinHealth represents a significant expansion for ICC Lowe beyond its considerable strength in the US and EU. The quality of the management team led by Dr Mehul Shukla and the superior reputation of LinHealth in India made the decision to enter this key market vastly easier. Their integrated business model and company values align ideally with ICC Lowe and we are tremendously excited to be working together."

Lowe Lintas & Partners chief executive officer Joseph George said, "With access to ICC Lowe‘s tremendous experience and expertise in healthcare communications around the globe; ICC Lowe LinHealth will now be able to deliver truly expert solutions to the Indian Pharma and Medical market."