MUMBAI: Cheil Worldwide has appointed Leigh Dennis as global VP brand experience and managing director of its Munich-based design house Mind Design Laboratory (MD Lab).

MD Lab specializes in the creation of fully integrated brand experience solutions.

Dennis joins Cheil Worldwide from Callison, a design agency specialising in Retail Experience Design and Delivery, where he was managing principal of London and New York offices.

Dennis will report to Cheil Worldwide global COO Michael Kim.

Kim said, "Cheil Worldwide is continuing to sharpen its leadership with the appointment of Leigh, and we are very excited about his addition to our worldwide team. Having him onboard demonstrates our ongoing commitment to be a truly integrated agency, which encompasses not just traditional advertising but also brand experience and retail/shopper marketing creative and design. Leigh is a results-proven talent and excels in both creative and business, a rare trait in this area. I am confident that under his leadership, Cheil Worldwide will be able to provide even better creative services to existing clients as well as win new accounts."

Dennis added, "I‘m excited to join Cheil Worldwide, at a time when convergence of technology, design and lifestyle is evolving daily, to connect with an increasingly sophisticated customer. In a world focused on ‘social/ local/ mobile‘, the creation of consistent and relevant brand experiences that educate, delight and inspire, in all channels, on all platforms, is central to increasing ‘brand-width‘ and ‘brand velocity‘.

Dennis had founded Ferris & Sloane Architects in 2002, an agency focused on supporting US retailers launch and growth in the EMEA region, which was acquired by Callison in 2007.