Mumbai: KFC India has rolled out a fresh campaign to launch its new product offering - Double Down Burger. Conceptualised by Ogilvy & Mather, the ad features popular actors Ratna Pathak Shah and Seema Pahwa displaying their unabashed love for chicken. ‘Jo Chicken Ke Liye Hai Badtameez, Unke Liye Hai Yeh Special Cheez’, goes the tagline.

Dubbing the launch as ‘the biggest event in the history of burgerkind’, KFC India, chief marketing officer, Moksh Chopra said, “It was only befitting that this ultimate burger be launched by none other than iconic actors Ratna Pathak Shah and Seema Pahwa. Their on-screen chemistry and the peculiar exchange over a chicken conversation is bound to leave you in splits.”

Ogilvy (North), chief creative officer, Ritu Sharda shared, “We all have that one badtameez friend who eats all the chicken from a dish and leaves the gravy for the rest. This film shows one such lovingly badtameez person and how KFC’s Double Down, being all chicken, is truly meant for those who are ‘chicken ke liye badtameez’."

Talking about the ad, actor Ratna Pathak Shah said, “I am an ardent foodie myself and can relate to the way Seema’s character was possessive about the chicken in the noodles. KFC’s Double Down Burger is indeed a unique burger with a chicken overload - just right for serious foodies. I enjoyed being a part of the campaign and watching the chicken wars.”

Seema Pahwa added, “When the burger is as full of crispy chicken as the KFC Double Down Burger, how could one not get a little badtameez? I was super-excited to be a part of its launch campaign and play a character that’s so close to my heart - that of a true chicken-lover.”