MUMBAI: SK Industries has signed Katrina Kaif as the brand ambassador to endorse their newly launched chocolate product called ‘Choc On’.

Kaif will soon be seen with Choc On in a pan India multimedia campaign. The campaign is estimated to have a marketing budget of Rs 200 million.

S.K. Industries MD S. K Jain said, “We could not have founded a better choice than Katrina to endorse our product, since her star power brings perfect blend of beauty and poise to the brand - the irresistible. We are extremely happy to associate with her and we hope that the consumer will love our brand even more.”

Passion Films has created a 30 second TVC that positions Choc On as the ultimate delight in chocolate with a tagline of ‘Khaas Mithaas’. The TVC will showcase Kaif adorning three different looks of a fairytale girl, Cinderella and Red Riding Hood.

Passion Films producer Ricky Singh said, “The idea is to engulf the viewer into the ultimate temptation for chocolate. With Katrina as the brand ambassador, the thought is to showcase the magic of Choc On to make ‘Dreams meet Reality’. The effort is to present a small illustration of the experience that Choc On is irresistible.”