MUMBAI: This was the second consecutive time that DOME Entertainment, Corporate Division won the mandate to manage the Annual Sales Conference for JSW Cement inclusive of planning, conceptualizing, and executing the entire 2-day event was held in Vijayanagar, Bellary from June 11th to 13th. This encompassed responsibilities from conceptualizing the theme, managing the entire ground conference and the gala awards night, set production, venue decor, entertainment, artist coordination, organizing the entire venue set up, show flow management, backstage co-ordination, and overseeing the complete seamless show run of the event.
The theme of the event, ‘ROAR - RISE OUTPERFORM ACCELERATE RULE’, was conceived, conceptualized and developed was masterfully handled by Dome Entertainment. The content development for the event was masterfully handled by Dome Entertainment.
With JSW’s Cement division having aggressive plans for their future growth, the client finalized on the theme of ‘ROAR’, with a complete treatment to the conference. The objective was to get the Sales team inspired and invigorated. Right from the invite, which was designed and executed that every sales team get motivated and journey of a warrior to the ruler was executed during the opening of the team building activities, conference; all of it brought the theme to life.
The stage and venue construction, the theme song for the conference, the visual content that was created as part of the business presentations - all complimented the theme, giving the conference a complete warrior look and feel. Each slide and visual displayed on the screen throughout the day of the conference was customized by the agency in great detail to create a stunning visual impact.
The spectacular set-up, the highly entertaining performers and the host made for a wonderful evening. The huge gathering of 250 at the event included JSW Cement’s brand employees from East Zone. The two - day conference was aimed at strengthening the bonds between the company and their employees and celebrating their accomplishments by making them realize like they are the owners of the company.
Apart from the business agenda, the conference also included some fun elements around the theme and a talent show night – called the ‘JSW Got Talent’ followed by a gala evening. An awards night was aptly titled the ‘Night of the Champions’ where all the winners were felicitated.
The Awards night kick-started with a powerful AV that floored the audience and set the tempo for an exciting evening ahead. This was followed by an impeccable performance from the house of Oxygen Dance Troupe that depicted the power of togetherness, victory, apt fully celebrated and left the audience mesmerized. A checkered backdrop, with a red-carpet welcome, made the guests feel like winners. In lit cubes, digital experience, customized “CHAMPIONS” installation added to the décor of the pre-function area. A classy AR & VR booth was set up to engage the guests in the Pre-Function area.
One of the other key highlights of the event was the uniquely conducted award ceremony, which was highly appreciated by everyone, especially the winners who felt like Champions that evening. Top Management motivated the gathering with his inspiring keynote address. Apart from showcasing high standards of entertainment, the event was au courant technically as well. The smart usage of LED’s, truss and lighting created a show that left the audience spellbound.
Managing Director and the management of JSW Cement applauded the seamless planning behind organizing the event & the flawless delivery of the show.
Commenting on this second mandate, Mazhar Nadiadwala, Managing Director, Dome Entertainment said, “Dome is known for its commitment to providing world class event solutions. We are proud to have received this mandate again which is a testament to our expertise and commitment to excellent service. The client loved all the innovations that we brought to the event and once again termed as the best ever Annual Sales Conference. Right from pre-function area to the finale, the audience was kept thoroughly engaged. We’re proud to say that DOME was able to create a WOW experience for all JSW Cement employees.
The Project lead for the event, Abhilash Shukla - General Manager, Dome Entertainment, Corporate Division said “The challenge, as always, for Dome Entertainment was to create an uninterrupted flow of activities to combine the professional aspect with engagement and entertainment. From the open Q&A session, presentations, motivational speeches, activities, and reward & recognition ceremony, DOME Entertainment finely employed its resources to make sure that the event was executed perfectly.
Chintan Sakaria, Sr Manager – Business Development, Dome Entertainment, Corporate Division said, “We are really grateful to have another opportunity to organize the 2nd edition of JSW Sales Conference. This time the expectations were higher as we had to raise the bar to the next level. We made sure that we create and deliver a dazzling experience for the attendees so they can have a lasting impression of this event. We’ll continue to deliver exceptional experiences and a heartily thank you for the JSW team to have faith in us’’.
