MUMBAI: Most of us have been through the trials and tribulations of the lockdown when it was first announced last year. Life came to a standstill. Some of us probably still have nightmares of doing endless household chores – from the ever-increasing pile of dishes to be scrubbed and washed to dusting, mopping and cleaning of the house.
This is why many of us would find ourselves identifying with the travails of popular stand-up comedian & YouTuber, Biswa Kalyan Rath in Xiaomi India’s latest campaign involving its Mi Robot Vacuum Mop-P.
In the hilarious video released, the Mast Aadmi (for those unversed, Mast Aadmi is the name of Biswa’s popular stand-up comedy show) comic reminisces fondly about his ‘good old bachelor days’ when he did not have to bother about keeping his premises neat and tidy. He confesses to thriving in a little mess, as it “aids his creative process”. All that changed after his marriage, of course.
Harking back to last year’s lockdown he shudders talking about the endless cycle of house-cleaning he had to endure. Hence, with another lockdown looming on the horizon amid Corona’s second wave, he decided to get the Robot Vacuum Cleaner from Mi without further ado.
But, with the Mi Robot Vacuum Mop-P in the house, he finds that his home has become ‘too clean’ for comfort!
Thus begins his mission to jeopardize the robot’s ‘annoyingly perfect’ cleaning. He puts the Mi Robot Vacuum Mop-P through tough situations and hindrances, even resorting to voodoo as a last-ditch attempt to sabotage its functioning.
But the smart robot breezes through all its tests. It effortlessly reaches the farthest corners ‘like Columbus’, mops the entire premises on clockwork- as per schedule, detects obstacles in its path and detours accordingly and even goes back to its charging station on its own when it requires recharging.
Having realised its expanded intelligent functionality and practical utility, Biswa soon gives up. He then decides that if he can't beat the Robot Vacuum Cleaner, the next best thing is to befriend it and sit back and enjoy the benefits it entails.
With most of us stuck at home 24/7 amid the added pressure of working from home and trying to tide through a global health crisis, this film underlines just how technology can help ease our lives.
This can explain why interest in the idea of a robotic cleaning device now seems to be on the rise in India, where hitherto only traditional methods were employed for the purpose. However, doubts and questions regarding its usage remained ranging from - can it not just sweep but also wet mop? Can it reach and clean the corners? Can it stop itself from falling off the stairs?
With this fun and quirky video, Mi India attempts to address all these concerns and bust all myths around the usage of its Mi Robot Vacuum Mop-P in an entertaining manner.
