MUMBAI: Godrej Sara Lee, a joint venture between FMCG major Godrej and Sara Lee Corporation, has roped in Vidya Balan as the new brand ambassador for ‘GoodKnight Naturals‘ and announced the launch of a new ad campaign.
The ad campaign that revolves around mosquito repellent creams aims at bringing out the natural essence of the product. It also communicates the combination of safety from mosquitoes and protection of the skin, with tag line ‘Machharon ki haar, skin se pyaar‘. |
GoodKnight aims to strengthen its supremacy in the household insecticide market through the new and advanced mosquito repellent creams format. |
Television commercial for ‘GoodKnight Naturals‘ is being developed by JWT. |