MUMBAI: Export transportation company, FedEx Express (FedEx), a subsidiary of FedEx Corp has launched a new campaign, ‘Connect your Business to a Changing World‘.
The campaign provides business leaders access to content about the trends impacting businesses and economies worldwide, as well as the solutions FedEx provides to help companies benefit from those trends.
FedEx Asia Pacific president David L Cunningham Jr said, "If global trade were its own free-standing economy, its GDP would exceed $18.3 trillion. This presents unprecedented opportunities for businesses of all sizes and in all countries. In this hyper-connected economy, businesses are able to take advantage of these opportunities through FedEx extraordinary global network and connectivity."
FedEx services senior vice president, global marketing Rajesh Subramaniam said, "Turbulence in the global economy has exerted multiple pressures on businesses around the world as they look for ways to get ahead and remain competitive. This new multi-channel campaign and the http://connect.fedex.com experience provides businesses the intelligence to stay one step ahead of their customers‘ needs and to focus on a number of topics critical to achieving business and economic growth around the world."
In addition to advertising across pan-regional, local print, and online media, the campaign will also be supported by a worldwide communications and public relations program.
