MUMBAI: ESPN Star Sports, Asia’s leading sports broadcaster, has announced the launch of its on-ground division ‘Event Management Group’ in India.

The company further announced that PepsiCo India has signed on EMG to manage the on-ground events of its mega football league, Pepsi T20 Football, in India.

As a part of the deal, ESPN Star Sports is producing and showcasing the Pepsi T20 Football tournament in a special eight episode series. The EMG is also managing the School Quiz 2012 where it has roped in HDFC Life as the title sponsor. While on-ground initiatives around the HDFC Life School Quiz 2012 have already started, on-air telecast of the Quiz begins on 1 June.

EMG manages and promotes premier sporting events around Asia. EMG specialises in creating, managing, promoting, consulting, producing and syndicating leading sporting events such as the KIA X Games Asia, KL World 5s and Guinness 9-Ball Tour. With over 1000 events in 11 countries, all events organised by EMG, enjoy regional broadcast across Asia through the ESPN and Star Sports channels.

ESPN Software India Executive Vice President Sanjay Kailash said, "Our Event Management Group has firmly established itself across Asia Pacific with world class products designed to engage and entertain sports fans. It offers an exciting business opportunity in the India market as well. We can bring our deep international experience into play; create tailor made events and offer interesting and innovative marketing solutions using multiple platforms of ESPN Star Sports. I am sure corporates will see lot of value in what EMG has to offer."