MUMBAI: DDB Worldwide has bagged the creative rights for Unilever‘s Flora/Becel brands including Flora pro.activ, in Western Europe and North America in a multi-agency pitch.
A Unilever spokesman said, "We look forward to working with the DDB team on developing a TV/print campaign for 2010 that will strengthen the brand‘s positioning as a heart healthy spread."
Commented DDB UK chairman and CEO Stephen Woodford, "Flora/Becel is one of the most significant food brands in the world. We are delighted to have been chosen to be Unilever‘s partner in building on its success."
switch
switch
switch