Mumbai: CleverTap on Tuesday announced the appointment of Samer Saad as the regional sales director for its META region, who will be based out of Dubai.

Saad has over a decade of experience building and scaling sales teams across the MEA region. He joins from Appsflyer, where he was the regional manager for the MEA region and has led partnership sales and agency roles across Criteo and Yahoo! As CleverTap increases its focus on the META region, it has ensured the local presence of all sub functions that are needed locally to scale the business, and Saad will lead the mandate to scale the growth charter.

"We are all excited to have Saad onboard! With 120+ existing customers in the region, we have a robust foundation to further scale in the region. I am confident that Saad will help us embark on the next phase of our growth journey in the META region," said CleverTap chief growth officer Vikrant Chowdhary.

"I am thrilled to join CleverTap as it has emerged as the global leader in the retention cloud category. The SaaS industry is one of the most promising across the world, and I am looking forward to being a part of the CleverTap journey and becoming the preferred retention cloud partner for all digital native brands in the META region," said Saad.