MUMBAI: With Diwali around the corner, MTV is offering people the chance to channel their inner creative gurus with #DIYwali Diwali campaign, a contest that promises to make the festive season a little more lit.
The channel has invited DIY enthusiasts to showcase their creativity with innovative DIY tips and tricks, and five lucky winners will be featured on MTV India. The challenge kicked off on 8 November and will go on till 24 November on social media handles of @mtvindia. Entries can be made under the categories - DIY festive home tips, festive look, festive recipes, gifts and festive items and beauty hacks.
The campaign film conceptualized by MTV’s in-house creative team showcases a typical chaotic situation that takes place if you try to do something innovative and unique in Indian households. We see a girl chilling with a facemask on, while the brother is cribbing about his protein shaker which he seems to have misplaced, the mother questioning about the missing besan which was kept aside for laddoos and father stressing over the missing parts of the newspaper. Little did they know that with these missing objects, the girl has beautifully decorated their living space to surprise her family, the Do It Yourself style! But alas, her efforts go unnoticed and they are busy wrangling over everything.
From upcycling products, designing rangolis and festive apparel to exploring new recipes or breaking your head over some creative gifts, or even creating some beauty hacks, #DIYWali is a place for all.