MUMBAI: Buzzoka, India’s most disruptive influencer marketing company, which just completed 2 years of operation has launched its influencer marketing product. The product comes at an appropriate time as Buzzoka looks to expand its influencer base across Tier-2 and Tier-3 markets as part of a long-term strategy.

Buzzoka, which came into existence in 2017, has been working with over 150 top tier brands and is considered to be a strategy and creative-led influencer marketing company. Interestingly, the move is also aligned to Buzzoka’s growth strategy to foray into Influencer-led-Commerce and Crowd-Led-Influencer Marketing.

The beta run of the product has been successfully completed and Buzzoka has on-boarded over 1000 influencers already on the platform. The API enabled platform which supports, Facebook, Instagram, Twitter, LinkedIn, TikTok and Blogs can pull out approved data in a secure environment where it can be used by brands to understand the influencer demographics. The DIY product will also be helpful to brands with a limited budget to run self-serve campaigns without any manual help.

Commenting on the product release, Ashutosh Harbola, CEO, Buzzoka said “The product is just the start point of our vision to become a Mark-Tech company. It will eventually add to the full circle that Buzzoka is trying to complete in the influencer marketing space, be it Commerce or Crowd Lead Content.”