MUMBAI: Bates 141 has appointed Srijib Mallik as executive vice president and head of Delhi operations.

Mallik moves in from Rediffusion Y&R, where he was the national business head, and will report to Bates 141 CEO Sandeep Pathak.

Mallik replaces Vaasu Gavarasana, who has joined Yahoo Apac and is responsible for the company‘s global clients for the Apac region.

Mallik has worked on global brands such as Nokia, HP, Pepsi, General Motors, and MTS both in India and overseas. Prior to Rediffusion Y & R, he was with Wieden & Kennedy and JWT in Delhi and with Saatchi & Saatchi and Publicis in Singapore.

Bates 141 CEO Sandeep Pathak said, "We are happy to have Srijib on board to lead our Delhi operations. In him we found not only the right ambition and ability to enhance our engagement with clients, but also an exceptional understanding of business development and a desire to impact the overall output of the agency. Under his leadership we are confident that we will be able to give shape to the aggressive growth plans laid out for Bates 141 Delhi."
 
Malik added, "I am thrilled to join Bates 141 at this juncture of the company‘s growth. My current role will give me an opportunity to offer creative solutions that partner with clients in their mission of creating relevant customer connections that are both sustainable and defensible on the back of the uniquely integrated brand development services offered by Bates. I look forward to working closely with several industry stalwarts and play an effective role in the next phase of growth at Bates141."

In India, the Bates 141 offers full integrated disciplines – brand strategy, advertising, design, outdoor/OOH, retail, B2B and B2C activation, digital, CRM and event management.