MUMBAI: IPG Mediabrands has appointed Suresh Balakrishnan toreplace Hemanth Shah who was heading Lintas Initiative Outdoor.

Balakrishnan will be taking over the responsibilities of CEO of Lintas Initiative Outdoor. The agency was earlier being headed by Hemanth Shah as the managing director, who has decided to move on from the company. At present, Shah is serving his notice period at the company till the end of the week.

This will be Balakrishnan‘s additional responsibilities as he also serves IPG as the chief executive officer of BPN.

He will continue to report to Lintas Media Group chairman and CEO Lynn de Souza.

Balakrishnan said, "I am very excited about the opportunity. Lintas Initiative Outdoor is a successful brand handling clients like Nokia and HUL. I hope I‘ll be able to take the company to the next level."