Mumbai: Archies, renowned as India’s foremost name in social expression, and Revaa, a leading D2C menstrual hygiene brand, announced their partnership on the occasion of Menstrual Hygiene Day which is on 28 May 2024. This partnership emphasizes the value of motherhood and femininity in our community while fighting for sustainable sanitary product development and good menstrual health.
Menstruation Hygiene Day is a global initiative aimed at promoting awareness and encouraging conversation about menstruation health and hygiene. Revaa and Archies endeavour, through this collaboration, to raise awareness on the importance of healthy habits that protect and strengthen the cornerstones of our communities and families.
With its reputation for honouring deep connections and emotional expression, Archies contributes its heritage of compassion and understanding to this partnership. “At Archies, we value fostering the relationships that determine who we are as women and honouring all aspects of womanhood. We come together to honour and support the well-being of women and mothers everywhere, so partnering with Revaa for social cause on Menstrual Hygiene Day perfectly aligns with our ethos,” said Archies executive director Varun Moolchandani.
“Revaa is completely devoted in improving women's health and self-determination while also transforming menstrual hygiene practices. We can reach a wider audience and spread our message more effectively thanks to our partnership with Archies, which highlights the value of sustainable hygiene solutions and menstrual health” said Revaa CEO and founder Mahipal Singh.
This first-of-its-kind initiative promises not only to nourish but also to empower, this collaboration aims to empower Revaa and Archies to work together to strengthen the fundamentals of motherhood and womanhood. Together, the two brands encourage everyone to take part in the discussion, dispel the stigma associated with menstruation, and open the door to a more inclusive and health-conscious society.
