MUMBAI: Akhil Saxena has taken over the responsibility of executive creative director at Saints & Warriors. He will report in to senior VP and branch head Mumbai Sartaj Jaffri.

In his new role, Saxena will be in charge of monitoring and supervising the creative wheels of the agency.

Saxena brings with him 23 years of experience to the table. He was previously employed with Percept H for close to six and a half years as creative director. He started his career as consultant copywriter with Lintas India and has had stints with Ogilvy, Madison, Everest, and Triton Communications.

Jaffri said, "As an agency we look for professionals who can understand the Indian-ness in our audience. Language plays an important role in reaching out to the masses and Akhil has a firm grip over Hindi, which is still the language for emoting in the country."