Mumbai: AcneStar face wash from the house of Mankind Pharma has streamlined its marketing strategy with digital campaigns on their YouTube and social media platforms. The brand has come up with a digital campaign with regional influencers to leverage different audience bases from their digital affinities and demographics.

With the rise in the number of internet users in India, the brand has decided to adopt newer languages to engage with their audience in their local language. To capture the different regional speaking markets the brand has collaborated with four leading actresses from different regional markets.

The brand has collaborated with model, actor, and singer Himanshi Khurana who has worked in Punjabi-language films to boost brand affinity in the Hindi and Punjabi speaking market. Another actress who has predominantly appeared in Kannada, Telugu, and Tamil language films, Pranitha Subhash for the southern region has also been roped in. Priyanka Sarkar, a Bengali film actress will help the brand to double down its presence in the Bengali speaking audience and to tap into the Marathi speaking audience the brand has leveraged actress Hruta Durgule.

Keeping in mind the diverse audiences across the country, the brand has planned to rope in more regional influencers in the coming days to establish a stronger presence across the nation. The campaign is designed and planned based on consumer insights and learnings from the past campaigns, it said on Monday.

Mankind Pharma, general manager, sales & marketing Joy Chatterjee said, “AcneStar is an anti-inflammatory and antibacterial face wash which plays an important role in everyone’s life and we are trying to create awareness for our brand through a regional approach. We are confident that this campaign will help us build deeper and newer connections with our audiences."