Mumbai: Taiwanese electronics and hardware maker Acer has roped in Motivator as its media partner in India. The account will be handled from the Motivator Bangalore office.

Motivator India will manage the brand’s digital media duties including media strategy & planning, media investment, media activation, and content for categories including laptops, AIOs, tablets, monitors, projectors, air purifiers, and wireless earbuds. 

“I am delighted to have Motivator India on board as one of our lead agencies," said Acer India’s head of marketing, Sooraj Balakrishnan. "Their experienced team, knowledge of the media domain, great publisher connect and commitment to Acer has convinced us that they are the right digital media partner to take our brand forward in these challenging times."

“We are delighted to partner and support Acer in their growth momentum," said Motivator India, MD, Mausumi Kar. "The consumer journey is becoming increasingly complex. Our mandate provides us with the perfect opportunity to utilise our digital expertise in navigating this journey towards success for the brand Acer."

“Acer believes in breaking the barriers between people and technology and Motivator’s data and insights backed understanding of the market, consumers and motivations enable this for them. We are delighted to be awarded the business for Acer," added Motivator India, managing partner – South, Radhika Ramani.