MUMBAI: Reebok India, one of the biggest global fitness brands, in collaboration with 22feet Tribal Worldwide, has launched a series of home workouts to harness the power of fitness.

The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors, Katrina Kaif and Malaika Arora, and Reebok India’s certified trainers. These workout videos are a mix of core strengthening, HIIT, pilates, yoga, and stretching.

With this innovative series, Reebok has gone beyond product innovation and established itself as a holistic enabler in the journey of fitness.

Talking about the thought behind the campaign,  22feet Tribal WW NCD Debashish Ghosh said, “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action. As a brand that shapes the culture of fitness, it seemed natural to evolve the day to day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity & can help resist/break the chain of transmission.”