MUMBAI: ‘Collaboration’ - be it between creative agencies, marketers or consumers - has emerged as the need of the hour in today’s marketing scenario, when panelists discussed several burning issues at the DMA India Annuals and Awards 2016.
Speaking on the role of DMA in educating the marketing fraternity on the changing dynamics of data and analytics, DMA Asia founder and COO DMAi Shelly Singh said, “We started off 25 years ago as Direct Marketing Association with marketers who believed in response driven strategy for marketing. Over the last five years there has been a huge data overload and marketers increasingly need to decode them to understand consumer behaviour and market drivers. In short, the entire landscape is changing and therefore it is all the more reason for a body like DMA, which we have rechristened to Association for Data Driven Marketing and Analytics.”
The sessions were followed by the awards ceremony where marketers were felicitated on their effective use of data in communicating their brand statement, and implementing the fundamentals of direct marketing in the best way possible.
While the Marketer Of The Year went to Ixigo.com content marketing head Aashish Chopra, EveryMedia Technologies won Marketing Innovation Award (Social) for its digital marketing campaigns for the film Bajrangi Bhaijaan produced by Salman Khan Films.
