MUMBAI: Dentsu Aegis Network has acquired Canadian agency Grip Limited known for its creative, digital and branded content work. This latest acquisition extends the footprint of Dentsu Aegis Network Canada and continues the expansion of its digital offering in the region.   

Toronto-based Grip is a full-service agency founded in 2002. Now counting over 150 employees among its ranks, Grip credits its early adoption of digital capabilities, including social, analytics, mobile, CRM and branded content creation as the main drivers of its growth.

Following the acquisition, Grip will maintain its name and branding, and operate as a specialist brand within Dentsu Aegis Network Canada.

The agency will continue to be managed by the senior leadership team of the founding partners, Bob Shanks, managing partner, and creative partners, David Crichton, David Chiavegato, Rich Pryce Jones, Randy Stein, and Scott Dube.

"What attracted us to Dentsu Aegis Network was the ability to scale our capabilities across a broader network in order to expand and enhance our offering to existing clients, and attract new prospects both here in Canada and globally," said Shanks.

"Grip is a fantastic additition to our network in Canada in terms of expertise and capabilities, with a strong culture and vision that complements our current roster of agencies and talent. This is a key acquisition to increase our scale with an established global client base, enhance our digital capabilities and achieve a dominant position in the market. We look forward to helping Grip expand its reach and contribute to the overall offering of Dentsu Aegis Network,” said Dentsu Aegis Network Canada CEO Annette Warring. 

Financial terms of the transaction were not disclosed.