MUMBAI: Former biz head of Original Digital Content at Zee Digital Convergence has joined chinese technology giant LeEco as head of strategy of Content Business effective since May 23 2016. He will be responsible for overall strategy of Le Eco’s soon to be announced content business in India that will include an Over-The-Top video service. In addition to that he will also oversee the new marketing and membership initiatives put forth by the company.

Menezes is expected to directly report to the newly christened COO of the content business. As reported earlier by Indiantelevision.com, Menezes’ former senior and ZMCL CEO Debashish Ghosh is set to take over as the COO at LeEco's new content outfit by June 1. In what industry called ‘a major reshuffle’, both Menezes and Ghosh left their former portfolios at ZMCL earlier in May.

As per a source close to the development the new content business, details of which is expected to be announced by June 8, will run separate but parallelly with the company’s already established technology business in India. It is to be noted that LeEco is well known for its content business in the home country, often referred to as the ‘Netflix of China’ and word has it that the technology giant is taking a similar route with its business strategy in Indian market.