MUMBAI:Yokohama India has launched the Easy Drive No-Cost EMI scheme, making premium tyre upgrades more affordable for SUV and premium car owners. This initiative follows the company’s recent commencement of 20-inch tyre production in India.

To enhance accessibility, Yokohama India has partnered with Bajaj Finance Ltd. (BFL). Under this programme, customers can purchase 17-inch and larger tyres with a six-month no-cost EMI, starting from Rs 1,807 per month.

“The premiumization of India’s passenger car market is reshaping tyre preferences. Over a quarter of new vehicles now come equipped with 17-inch and above tyres, making larger, high-performance tyres essential for better handling, comfort, and safety,” said Yokohama India head of marketing Gaurav Mahajan. He further added, “By making premium tyres more accessible, we take another step forward in reinforcing our position as a brand that helps consumers get more from their motoring lifestyle."

With this scheme, motorists can upgrade to Yokohama’s Advan, Geolandar, and Bluearth series tyres without any immediate financial burden. The Easy Drive EMI facility is available at Yokohama Club Network (YCN) stores and select key retail partners across India.