Mumbai: For Gen Z, grooming is not just about looking good; it's about making a statement, expressing individuality, and embracing authenticity. Whiskers understands this sentiment perfectly, which is why their products go beyond traditional grooming to offer a scent-sational journey.

Whiskers India is a unisex grooming products brand, co-owned by Rannvijay Singha. Whiskers India offers a huge range of beard care and unisex skin care, body care and tattoo care products along with fragrance ranges such as deodorants and perfumes.

What sets the brand apart is its ability to capture the essence of youth culture in its products. Their scents are not just generic perfumes and colognes; they're carefully crafted to reflect the spirit of Gen Z – vibrant, energetic, and unapologetically bold. Whether you're going on a romantic date or hanging out with friends, Whiskers' fragrances will make sure you stand out in the best way possible.

Indiantelevison.com reached out to the brand’s CEO and co-founder Neeja Shah Goswami and Aakash Goswami as to how fragrance or lifestyle grooming brands incorporate elements of trends during this Valentines Day and also considering the preferences of the Gen Z audience.

Edited excerpts

Whiskers India CEO Neeja Shah Goswami

For us, this February is special as we are all set to launch our six new fragrances on the market. A scent of love from us to our beloved community of consumers. To answer your question, love never gets out of trend, we just choose one day to express it, and that’s what brands should do, which is to express, innovate, and communicate.

Whiskers India co-founder Aakash Goswami

Lifestyle grooming brands can leverage Valentine's Day 2024 trends by emphasizing self-love and inclusivity. Incorporating diverse representations of love and relationships in their marketing campaigns appeals to Gen Z's socially conscious values.