MUMBAI: Vitality Health, a UK-based private medical insurance company is the new official health insurance partner of Chelsea, one of the most famous teams in the English Premier League, according to Insidesport.co.

The agreement will provide Vitality members and the club supporters access to a number of benefits and offers, such as official merchandise, match tickets and the chance to experience matchday packages at Stamford Bridge. The deal further spans Chelsea men’s, women’s and academy teams.

VitalityHealth CEO Neville Koopowitz said, “We’re delighted to begin this new partnership with Chelsea FC, which further extends our commitment to helping people live healthier lives through the power of sport. Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Chelsea FC, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”

Vitality, which rewards its members for healthy lifestyle choices, will be represented around Stamford Bridge and Kings Meadow, as well as having a presence across its digital and social media platforms.

Chelsea commercial director Chris Townsend OBE has been quoted stating, “They are a business we greatly admire and their unique approach to encouraging active behaviours and rewarding customers who live healthier lives is something that sets them apart from the competition. We are thrilled with their commitment to activate the partnership across our women’s team and at a grassroots level and look forward to working together.”

Townsend believes that the breadth of this partnership, including the Chelsea women’s and academy teams, is particularly exciting, as it supports its commitment to raising awareness of and participation in women’s sport, as well as among young people and at grassroots level.