MUMBAI: Cricketer Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear in collaboration with PUMA, which will provide design, product, retail and communication channels for the brand. The launch of his brand is backed by the movement Come Out and Play, which aims to bring about a groundswell invoking Indians to adopt an active lifestyle, where playing is an integral part.
The name of the collection, One8, is derived from Virat’s jersey number, 18 – a number that is special to him and which he holds in high regard. The One8 logo is unique, quirky and stylish – reflective of Virat’s persona. While the One8 line currently comprises only athleisure apparel, others like performance apparel, footwear and accessories will be introduced in the upcoming season.
Virat Kohli says, “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play, because feeling fit and looking active is a simple first step towards leading a more active lifestyle. The collection is very versatile and is a mix of fashion and functionality. I have been deeply invested in the design and ideation behind the products, with PUMA designers even browsing through my wardrobe for inspiration! Partnering with PUMA to create One8 is also great because the brand is such a fit with my personality and will ensure that One8 is constantly evolving.”
PUMA India managing director Abhishek Ganguly adds, “The One8 collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style, while staying true to his philosophy of an active lifestyle. We are excited to collaborate with him to launch his new brand, and drive this movement with him. Through this collaboration, PUMA will continue to create opportunities to inspire Indians to adopt fitness and sports in everyday life.”
Virat’s exclusive One8 collection is available at PUMA stores across the country and on in.puma.com. One8 will also be available on Myntra later in November 2017.
