Mumbai: TAM Sports has released an advertising report based on the first 31 matches of ICC Men’s Cricket World Cup’23 and for all the channels on which matches are telecasted.

ICC World Cup'23 witnessed indexed growth of 22 per cent from the first 31 matches in terms of average ad volumes per match compared to ICC World Cup'19.

Count of categories, advertisers & brands grew by 31 per cent, one per cent and 26 per cent respectively in ICC World Cup'23 compared to ICC World Cup'19 during the first 31 matches from both World Cups.

In ICC World Cup'23, perfumes/deodorant was the leading category with eight per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup'23 and ICC World Cup'19 in the first 31 matches. Also, the top five categories together covered 32 per cent share of ad volumes during the first 31 matches of ICC World Cup'23. Among the top five advertisers, Vini Product was the only common advertiser between ICC World Cup'23 and ICC World Cup'19. The top five advertisers collectively added 31 per cent share of ad volumes during ICC World Cup'23.

Over 50 new categories and over 175 new brands advertised in 31 matches of ICC World Cup'23 compared to the same number of matches in ICC World Cup'19. Among the 175 plus new brands, 'Bharat Petroleum MAK' was the leading brand followed by 'Vi Cellular Phone Service'.