MUMBAI: Spring has never looked so soulful. Fabindia’s latest offering, The Song of Spring, gently unfurls a tapestry of tradition and technology, paying tribute to the age-old art of Chikankari embroidery with a modern twist and a dash of AI.

Rooted in India’s rich textile legacy, Chikankari has long been enchanted with its whisper-light stitches and poetic precision. In this collection, Fabindia reimagines the heritage craft using AI-generated floral visuals, creating a campaign that bridges the traditional with the contemporary. The result? A collection that feels as fresh as a spring breeze, but with roots deep in culture.

“The Song of Spring is more than a campaign; it is a tribute to the hands that sustain India’s textile traditions. By honouring its floral essence and displaying its intricate threadwork, we wanted to express the finery of Chikankari beyond the garment and celebrate its inspiration. Including AI crafted floral elements in the campaign visuals that accentuate the craft has brought a fresh perspective to the craft”, says a Fabindia spokesperson.

From dreamy dupattas to floating kurtas and artfully embroidered tunics, the collection showcases Chikankari at its most elegant. Crafted from airy cottons and fine silks, each piece features signature stitches like Bakhiya, which gives an illusion of shadows, Phanda, known for floral knots, and Jaali, which mimics Mughal latticework. It’s this layered delicacy over 32 types of stitches in some cases that gives each garment its own narrative.

Embracing soft pastels, earthy tones, and gentle florals, the colour palette of the collection enhances the embroidery’s subtle brilliance. Every garment comes adorned with a Craftmark Tag, a confirmation of authenticity and handcrafted integrity.

With The Song of Spring, Fabindia doesn’t just showcase clothing it tells a story in thread, blending centuries of tradition with today’s design language. It’s a sartorial serenade to spring, one stitch at a time.