Mumbai: The Body Shop, a global leader in ethical and sustainable beauty, proudly launched its first-ever India-inspired collection, The India Edit. Available across retail stores in India and online at The India Edit collection, this vibrant range highlights India’s rich heritage and natural beauty traditions, featuring four thoughtfully crafted collections: Lotus, Hibiscus, Pomegranate, and Black Grape.

Designed exclusively for the Indian market, The India Edit celebrates the richness of India’s flora while offering vegan, paraben-free, dermatologically tested products made with over 90 per cent natural ingredients. Each collection promises a sensorial experience with IFRA-certified fragrances and skin-loving benefits, perfect for holiday gifting.

Aligned with The Body Shop’s ethos of inclusivity and self-love, the campaign for The India Edit showcases the diversity and vibrant spirit of India through an empowering video campaign.