MUMBAI: SEMrush, in its recent study on jewelry found that Tanishq experienced the maximum traffic on its website with average volume count of 1,197,149 From Jan-Aug 2019. Other two competitors in the league are Malabar Gold and Diamonds and Kalyan Jewellers with average website traffic of 736,656 and 702,791 respectively.

An amusing result revealed in the case study is that Kalyan Jewellers witnessed a tremendous 189 per cent increase in its website traffic in 2019 as compared to 2018. Wherein Tanishq got 113% per cent boost in its website traffic. Along with the website traffic stats, this report also discovered that ‘Jewelry’, ‘Jewelry Design’ and ‘Gold Jewelry’ have been the most searched keywords in two consecutive years.

Moreover, Indians are more inclined towards earrings, rings, and necklaces as they are actively searching for these jewels. Other two prominent jewels mentioned in the report are bracelet and engagement rings.

SEMrush head of communications Fernando Angulo states, “Jewelry is a possession that fascinates everyone but the Indians certainly. Indian jewelry brands experience a cut-throat competition in the market and Tanishq has managed to be the most favourable brand of Indian consumers. It is also good to see the progress of Kalyan Jewellers as a healthy competition has been maintained in the market which somehow gives an added edge of quality and variety to the customers.”